With the mission of developing high quality pharmaceutical products, Klonal Laboratories launched a new OTC product called Klonafenac Gel, introducing it as the ultimate anti-inflammatory, the best partner of all athletes, sportmen and sportwomen. With this concept Klonafenac Gel participated on various sport events like Telmex Tennis Coup and on sports radio trasmitions of prestigious local radios of Buenos Aires and Córdoba.
Besides the radio an television commercials, Klonafenac Gel also had a strong graphic advertising campaign on public transportation, display advertising and billboards. Klonafenac Gel also participated on Exhibitions and Congresses of the pharmaceutical industry such as ExpoFarmacia 2009, on last june.
Klonal Laboratories trust on P3Design to develop their image on the Internet.
A promotional Hotsite was integrally developed on FLASH. From the beginning the more common injuries on football, volley, basket, rugby, hockey and tennis players are explained through a description of each one, also a complete list of illnesses where the user is recommended with local treatment for the product.
On the website are shown the different advertising actions for Klonafenac Gel, on traditional media, sports and pharmaceutical events. Games and applications were also developed for the ExpoFarmacia Congress where Klonafenac Gel took part on last june.
Currently, P3Design is working on new digital projects for Klonal Laboratories.
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