IGUAZÚ EN CONCIERTO

 

BACKGROUND

Iguazú In Concert is an unprecedented children and youth orchestras and choirs festival in Argentina. The first edition of the event took place from May 26 to 29, 2010, in the city of Puerto Iguazú, jointly with the celebration of the bicentennial of the May revolution.

Created to enhance the cultural and tourist resources of the province of Misiones, Iguazú in Concert blends the natural beauty of the region with the musical talents of children and young people from several countries in the world.

 

IMPLEMENTATION

We developed the online concept in close collaboration with GOLDEN COMPANY. P3DESIGN was responsible from concept through graphic design, production and delivery.

To stand out, we were eager to execute the campaign in a smart, but not overly technical way. To communicate the idea of a new spectacular Latin America event, we used the visual reference of Nature, Children and Music. As soon as the user visit www.iguazuenconcierto.com they understand the art and fantasy involved in this amazing event.
To keep visitors interested, we also integrated a Blog, YouTube Page, Twitter Profile and Facebook page.