JOHN FOOS

BACKGROUND

JOHN FOOS, pioneer in footwear with "jean washed style", was born in 1966. The quality of their products accompanied by the urban concept makes John Foos a leader in the Argentinean footwear industry. Like they always say "John Foos is a lifestyle attitude".

 

IMPLEMENTATION

They contact us to rebuild their Internet look and feel. As executive teamwork, John Foos and P3Design, thought about an integral system of contents that offers entertainment, diversity and segmentation according to the needs of each target.

For that purpose we developed:

 

• A cartoon character that interacts with the user.
• A Hot Site for consumers (www.johnfoos.tv ). With audio-visual contents, e-cards, games and downloads. The main idea is to harness the concept of "life attitude".
• A Web site for the sale channels (www.johnfoosarg.com.ar ). With promotion material, history and a customized access for frequent clients.
• E-mail Marketing, new media banners and advertising spots. These campaigns help us to promote JOHN FOOS's new web sites.
• YouTube Channel (www.youtube.com/user/johnfoosarg)
• Facebook Groups (www.facebook.com/pages/John-Foos/...)
• The reloaded cartoon character now has its own world (www.johnfoos.tv/palitocircle)