Elea Laboratory is one of the most important companies in the Argentinean pharmaceutical industry. Among its business divisions are the lines of Cardiology and Metabolism.
From meetings and teamwork with communication officers, physicians and marketing of the Laboratory and P3Design outlined the project to create a Network of Online Content of Cardiology.
Thus was born the digital project called CardioELEA. An initiative that encompasses all specialties and offers personalized content for each topic.
The major difficulty which presented the draft was the production and management for all content for patients and professionals. It brought together specialists from different areas and began a process that took the time given the constraints of this industry in Argentina.
P3Design participated in all stages of the project: drafting, strategic planning, architecture, production of content (texts, pictures), graphic design, programming, implementation, social channel opening, monitoring and dissemination.
The result is a network of cardiology pioneer in web content and vertical structure.
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